Category Archives: Uncategorised

Mitsuoka Brooklands Roadster

Mitsuoka Brooklands Roadster unveiled at London Motor Show

T W White & Sons, exclusive distributors of Mitsuoka Motor in the UK and Ireland, unveiled a limited edition of their classic Roadster at the London Motor Show, held in Battersea Park from 5th-8th May 2016.

The Mitsuoka Brooklands Roadster was unveiled in front of members of the press and selected VIP guests at the Preview event on Thursday 4th May.

Mitsuoka Brooklands Roadster Interior

Featuring a British sporting design of elegant flowing lines, the Brooklands Roadster combines timeless styling with advanced levels of modern technology, safety and comfort. Finished in British Racing Green, the Brooklands uses the standard Roadster as a base, trimming the cabin in rich cream leather with green contrasting stitching on the seats, gear and handbrake gaiters and centre armrest. In keeping with classic British heritage, a burr walnut veneer dashboard panel has been fitted, as well as a headrest embroidered with the Brooklands logo.

The Prince Michael of Kent talking about the Mitsuoka at the London Motor Show

Akio Mitsuoka, President of Mitsuoka Motor who had flown across for the Motor Show said: “It is an honour for us, Mitsuoka, to be standing in the UK in front of  you all, displaying our products. I hope that during the London Motor Show, which is being held after the long gap of eight years, the distinguished guests and visitors will feel the spirit and passion of our craftsmen, through their warmly generated hand-made work.”

Each Brooklands Roadster will be supplied with a Christopher Ward Brooklands Limited Edition Chronometer – celebrating the first British Grand Prix which took place on the famous Brooklands Racing Circuit in 1926.

On the road retail price is £56,700.

Mitsuoka Brooklands at the London Motor Show

mitsuoka viewt

Mitsuoka Viewt to display at London Motor Show

Mitsuoka Motor will display their bestselling model in Japan for the first time in the UK at this year’s London Motor Show at Battersea Park, from 5-8th May.

The Mitsuoka Viewt is a retro styled vehicle resembling the 1963 Jaguar MK2. The first generation Viewt was originally launched by Mitsuoka in early 1993 and immediately acquired a cult status giving Mitsuoka a huge boost in publicity and popularity. This best selling model has now sold over 15,000 units in Japan alone and helped determine the DNA of Mitsuoka in general. Until now, the Viewt has only been available to buy new in South East Asia, but T W White & Sons, exclusive dealer for Mitsuoka Motor in the UK and Ireland hope to showcase the Viewt and see the reception the car receives.

The decision to display the Viewt at this year’s London Motor Show was taken over 4 months ago. Jen White, Mitsuoka Project Manager explained “Older model Viewts from Japan have found their way to the UK via the grey market for the past 20 or so years – so a certain demand is obvious. The only realistic approach prior to making a decision to launch the car in the UK was to ship the latest model over from the factory and to gauge peoples reaction to the design, concept and price. A decision whether to launch the car in the UK will be taken after evaluating the reaction at the London Motor Show.”

The Mitsuoka Viewt in Japan is available in 6 different trim levels, all as a 1.2 automatic. All models are highly equipped and include Anti-lock Braking System, air conditioning, Electronic Brake-force Distribution and Power Steering.

Pricing in the UK is likely to range between £23,000 to £29,000 depending on model variant and specification with a waiting list time of circa 6 months.

London Motor Show

Mitsuoka Motor to exhibit at London Motor Show

Mitsuoka Motor have announced that they have joined a growing number of manufacturers who have confirmed attendance at next years London Motor Show from between 5th – 8th May.

The reincarnated Motor Show will be the first in London in 8 years and unlike any other that went before it, will be held in Battersea Park, rather than in a traditional exhibition centre.

Displayed by the exclusive UK distributor, T W White & Sons, the Mitsuoka Roadster will be exhibited alongside many manufacturers and distributors, including Mazda, BMW, MINI, Tesla and Zenos.

This will be the first European Motor Show that Mitsuoka Motor will exhibiting at, following their recent expansion into the UK and Europe in 2015. “The London Motor Show will be an ideal location in which to showcase the retro looking, modern day classic car, the Mitsuoka Roadster” said Jen White, Project Manager. “Unlike previous British Motor Shows, next year’s London Motor Show will appeal to a wider demographic, advertised as an event for not just motor enthusiasts, but the whole family. This will provide a fantastic space in which to showcase the Mitsuoka Roadster to the British public”.

Mitsuoka Roadster at London Motor show

As interest in the London Motor Show grows, more and more dealers and manufacturers are signing up. MG have recently confirmed that they too would be attending the event. Recently, Motor Trader announced the news that they had been appointed the B2B media partner for the event.

“We’re delighted to be working with Motor Trader on what promises to be an exciting event which will put prospective customers in front of dealers in London,” said show director Stephen Maitland-Oxley.

The London Motor Show will enable visitors to to discuss car purchases with dealer staff and some manufacturers will be offering test drives on a special road route around Battersea.



Mitsuoka Roadster Launches in the UK

Press Release: Mitsuoka Motor announce the official UK launch of the Mitsuoka Roadster.

In Autumn 2015, Mitsuoka Motor’s “classic” Mitsuoka Roadster will be making its European debut as it launches in the UK under the exclusive distribution of  T W White & Sons and will be on display in a number of their showrooms located across Surrey, South London and Kent.

Developed by pushing the boundaries of conventional design, the Mitsuoka Roadster completely revolutionizes the World’s expectations of a true modern day classic sports car. Featuring a British sporting design of elegant flowing lines, the Mitsuoka Roadster combines timeless styling with advanced levels of modern technology, safety and comfort.

The 2.0 litre Coupe is available with either a 6 speed manual transmission gearbox or a 6 speed automatic Powershift gearbox – which can be driven effortlessly in the auto mode selection or by using the easy paddle shift controls.

Rear wheel drive with an admirable high power to weight ratio, the Roadster is fully equipped with the latest technology, advanced safety features and modern conveniences. It sports the World’s fastest power-retractable hard top – opening and closing in 12 seconds with just the flick of a switch.

Luxury heated leather seats are standard – as is automatic climate control air conditioning. Safety and security is at the forefront of the Roadsters design – four wheel anti-lock brake system (ABS) with Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) with Traction Control System (TCS) are all naturally standard, as are the front and side airbags and the Supplementary Restraint System (SRS).

Jen White, Mitsuoka Project Manager for T W White & Sons said “The UK represents one of the largest classic car markets in the World. The unique design of the Mitsuoka Roadster draws inspiration from the classic Roadster heritage and combines this traditional styling with the latest state of the art technology”

Founded in 1968 by Susumu Mitsuoka, Mitsuoka Motor Company are a unique Japanese Automobile manufacturer who until recently have been largely unknown outside of Japan. Mitsuoka Motor produce small volumes of hand built luxury vehicles in their Japanese factory by skilled craftsmen. It is a company of craftsmanship, luxury and elegance, where timeless classic cars are created with soul and passion.

“We share in the philosophy and passion of Susumu Mitsuoka and genuinely believe that the Mitsuoka Roadster can make a real impression on those that want exclusive luxury – albeit at a very competitive price.” White said.

The Mitsuoka Roadster is available with Power Retractable Hard Top – with manual or automatic transmission at the standard price of £53,800 on the road. Metallic or Pearlescent paint is an additional £620. All prices are inclusive of VAT.

Mitsuoka Roadster at the Surrey Show

Pre-Launch display of the Mitsuoka Roadster

Can’t wait until the launch of the highly anticipated Mitsuoka Roadster later this year? Then get on down to the Surrey County Show at Stoke Park , Guildford, on the second May Bank Holiday (25th May 2015) for an exclusive preview!

The Mitsuoka Roadster will be available to view for one day only at the Surrey Show, ahead of its UK and European launch planned for later this year.

The Surrey County Show is the largest one day county show in the UK with a footfall on average of 40,000 every year! A truly unmissable family day out full of entertainment, the Surrey Show offers chance to see everything from cute and cuddly animals through to floristry, live music and stall after stall of shopping.

Among all this, you will be one of the first to preview the Mitsuoka Roadster before it launches in the UK and Europe, under the exclusive distribution of T W White & Sons.

Until now, the hand crafted Mitsuoka Roadster has only been available in Japan and South Asia. The launch of the Mitsuoka Roadster into the UK marks the first in Europe, with plans for the Roadster to launch in Germany currently underway. For more details on the specification and images of the Mitsuoka Roadster, click here.

Mitsuoka Motor dealership Macau

Mitsuoka Motor celebrate first Dealership in Macau

Mitsuoka Motor celebrate opening of the first Mitsuoka Dealership in Macau, SAR of China

Mitsuoka Motor Company have announced the formal opening of their first Dealership Showroom in Macau, a Special Administrative Region of China is due to take place on the 20th April, 2015. The opening will take place just a few short months ahead of their planned launch into the UK which will mark their European debut.

Following a successful exhibition of several cars in the Mitsuoka line-up in November 2014, at the 2014 China International Automobile Exposition, Mitsuoka Motor decided to launch their exclusive brand into Macau, China, one of the largest and fastest growing consumer marketplaces in the World.

Models on display will include the Mitsuoka Roadster (marketed as Himiko in Japan and China), Viewt, and Orochi – their custom built and rather unusual looking supercar.

The automotive production industry in China has been the largest in the world since 2008, with 2009 production units exceeding that of the USA and Japan combined. Recent expansion of consumer demand is pushing China to have one of the largest demands for vehicles in the World. Mitsuoka Motors expansion into China is planned just a few months ahead of their launch into the UK – arguably the largest Classic Car markets in the World.

Mitsuoka Roadster UK Specification Interior shot

Mitsuoka Roadster UK specification revealed!

Final details of the Mitsuoka Roadster UK Specification have been confirmed

Mitsuoka Motor have revealed the specification details of the classic Mitsuoka Roadster, due to launch later in 2015, will include both a 2.0l automatic powershift and 2.0l manual transmission.

The Mitsuoka Roadster will have a commendable high power to weight ratio and will even boast the World’s fastest power-retractable hard top – opening and closing in 12 seconds.

Fitted with 17” alloy wheels as standard – the Roadster is equipped with all the latest safety and security measures that you would expect in a car of its class. Four-wheel Anti-Lock braking system, Electronic Brake-force Distribution, Supplementary Restraint System and Dynamic Stability Control with Traction Control System are all standard.

For comfort and convenience, each Roadster will have 5 stage heated leather seats, power steering, automatic climate control air conditioning, integrated Bluetooth, remote central locking, cruise control and electric windows with one-touch auto down.

Each Roadster is fitted with a Thatcham Category 1 Alarm and immobilizer system.

The punchy 1999cc engine delivers a maximum torque (mn/rpm) of 188/5000 with a maximum 160ps at 7000rpm.

Prices are yet to be released but should be in the region of £53,000.


Mitsuoka Roadster launch in UK

Exclusive Mitsuoka Roadster to launch in UK

In 2015, Mitsuoka Motor’s “classic” Mitsuoka Roadster will be making its European debut as it launches in the UK under the exclusive distribution of T W White & Sons.
Inspired by classic British sports cars, the Mitsuoka Roadster combines timeless elegant styling with state of the art technology.

Hand built by skilled craftsmen in their small Japanese factory, Mitsuoka Motor are synonymous with luxury vehicles designed to push the boundaries of convention. Founded in 1968 by Susumu Mitsuoka, Mitsuoka Motor have, until recently been largely unknown outside of Japan.

Minoru Watanabe, General Manager, Mitsuoka Motor Overseas Division commented “For many years, we have been seeking our sales opportunities in the European and US Markets. By launching our first business in the market of UK, whose automobile industry has a long history, we are achieving one of our major turning point. From this startup, we are expecting to exploit new possibilities for the future expansion of our sales in the overseas markets.”

The Mitsuoka Roadster is due to launch in the UK  in late 2015. Spec information and pricing has not yet been released.